Adventures in Component Writing for Flash AS3

To say it is a long time coming is an understatement, but I found myself last week with a little time that I could devote to updating my Flash Equipment Interface component set. I didn’t quite get to them all, but I hit the ones I thought were the most important.  Over the next few… Read More »

Implanting False Memories — Good for Training, Bad for Marketing?

I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol. 38… Read More »