Category Archives: content marketing

Sourcing the Right Content at the Right Time for Marketing

Tweet Last week, John Lane from Centerline Digital wrote an informative piece entitled “Think People Hate Marketing? Try the Right Content in the Right Place“. In short, I agree with his observations that people’s negative reaction to marketing/advertising tends to be the result of an unwelcomed disruption of the marketing material. He identifies two types of… Read More »

The Best Content Marketing for Product Manufacturers: Problems Your Products Solve

Tweet As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar.  For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“.  In it, he sketched two points from a panel… Read More »

Ads that Act Like Content

Tweet There is clearly a big movement underway to make advertising and marketing more content rich, as opposed to more sales-y, I imagine.  Over at Top Rank Online Marketing Blog, they made a short blog post (CLICK HERE) about Aaron Goldman, author of “Everything I Know About Marketing I Learned from Google.” In Aaron’s “Googley… Read More »