Last week, John Lane from Centerline Digital wrote an informative piece entitled “Think People Hate Marketing? Try the Right Content in the Right Place“. In short, I agree with his observations that people’s negative reaction to marketing/advertising tends to be the result of an unwelcomed disruption of the marketing material. He identifies two types of dissonance:… Read More »
It has been quite awhile since my last post, but I was moved to add a new post because of a comment by Scott Abel (The Content Wrangler) in a piece called “Keep Your Content Marketing Strategy Ahead of the Curve: New Trends“. The questions posed to several speakers at the upcoming Content Marketing World conference was… Read More »
It’s been a bit of an absence in blogging, but I just haven’t seen anything that caught my attention enough to comment. A few days ago, during my perusal of marketer blogs, I read a post by the always insightful Ardath Albee (Marketing Interactions), entitled “Scenarios Add Value to Marketing Content.” In that post, she… Read More »
One of the points I continue to harp on is the relation of product training to product marketing. Prospective buyers, the target for marketers, want to be customers. They research a company with a candidate product to see if that product can solve their problems. Customers want to know how to use the product to… Read More »
As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar. For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“. In it, he sketched two points from a panel discussion… Read More »
There is clearly a big movement underway to make advertising and marketing more content rich, as opposed to more sales-y, I imagine. Over at Top Rank Online Marketing Blog, they made a short blog post (CLICK HERE) about Aaron Goldman, author of “Everything I Know About Marketing I Learned from Google.” In Aaron’s “Googley Lessons… Read More »
Lately, I’ve been thinking a lot about how product simulations fit into the emerging trend of custom content marketing. Where is the line between content (focused on presenting issues and providing solutions) and product promotional material?