Category Archives: product simulation marketing

The dawn of interactive technology at events…finally!

Tweet In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made… Read More »

Implanting False Memories — Good for Training, Bad for Marketing?

Tweet I came across an interesting post today entitled “Study Demonstrates False Memories Implanted Via Advertising” (which referred to an earlier post at Wired) about a research study I Imagine I Experience, I Like: The False Experience Effect (the odd part is that people say it is published in the Journal of Consumer Research, but I can’t find it in vol.… Read More »

Product Experience Angle from Forrester Bodes Well for Prod Sim Marketing

Tweet I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet.  It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne… Read More »

The Best Content Marketing for Product Manufacturers: Problems Your Products Solve

Tweet As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar.  For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“.  In it, he sketched two points from a panel… Read More »