Monthly Archives: July 2010

Making a compelling story

Rick Braddy’s post about storytelling for product launches, “Psychology of Social Product Launches — Part 3, Storytelling” is a quick and interesting read about using stories as part of presenting a product, rather than the typical verbiage we develop.  The article immediately made me think about the power of case studies for marketing, which seems… Read More »

Finding evidence for positive change

This post is a departure from my typical observations that demonstrate how appropriate product simulations are for such-and-such (am I really that predictable?). This post is going to be a short missive on getting myself properly oriented to positive change. I was catching up with a friend recently who I had been out of contact… Read More »