Oh, what a comedian am I. My mother (and faithful blog reader) will understand my reference to ‘left’ foot, because I am left-handed (unlike my siblings). This blog is officially attached to Equipment Simulations LLC, rather than something distinct and personal (from Jonathan Kaye) because I have represented the company for the past 13 years,… Read More »
I was asked the other day how I go about gathering project requirements. I answered that first I have to be sure I am addressing the right problem (which is not obvious, in many ways). This is analogous to the common wisdom that asking the right question can be more important than finding an answer.… Read More »
I have had a gym membership for many years, and most of my efforts to exercise and lose weight have, at best, succeeded for a few weeks. That is, until about December, 2012, when I came across the Nike+ Running app for my Android device. Now looking back 9-10 months, I can see a number of things… Read More »
In this post, I want to discuss some ideas I have had on how to dramatically increase the market penetration of simulations, where it is possible, which offers some insights into why I believe my new project, SimsUShare, is going to be big (and you should sign up here!). That having been said, what I… Read More »
On B2B Online, I came across the recently released study/survey (now in its seventh year) entitled “Insights to Action: ISBM B-to-B Marketing Trends 2012“, a report that summarizes and discusses results from a survey of academics and marketing practitioners in a broad range of B-to-B industries. I think some of the results indicate a very… Read More »
I’ve been somewhat quiet on the product sim marketing front the past few weeks, but have been developing an exciting, top-secret concept/opportunity which I hope to seize in early 2011. My interests have been in using simulation and interactivity in B2B Marketing, but even in the business world, buying decisions are (a) based on emotion;… Read More »
This post is a departure from my typical observations that demonstrate how appropriate product simulations are for such-and-such (am I really that predictable?). This post is going to be a short missive on getting myself properly oriented to positive change. I was catching up with a friend recently who I had been out of contact… Read More »