What they heck does that title mean, why are we trying to train prospects who don’t even have the product yet? While it is my attempt at being provocative, let me explain the thought. Essentially, it echoes my philosophy about re-casting useful product training into a role in product marketing. To expand on this a… Read More »
As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar. For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“. In it, he sketched two points from a panel discussion… Read More »
On B2B Online, I came across the recently released study/survey (now in its seventh year) entitled “Insights to Action: ISBM B-to-B Marketing Trends 2012“, a report that summarizes and discusses results from a survey of academics and marketing practitioners in a broad range of B-to-B industries. I think some of the results indicate a very… Read More »