Monthly Archives: January 2011

The Best Content Marketing for Product Manufacturers: Problems Your Products Solve

Tweet As the marketing world plunges into ‘content marketing’, thought leaders are helping companies understand developing strategies for how content marketing can help their business soar.  For example, Joe Pulizzi, the content marketing guru, recently wrote an interesting post, “Starting a News Service for Your Industry“.  In it, he sketched two points from a panel… Read More »

Our Take: Illuminating Role of Training and Support to Address New Marketing Trends

Tweet On B2B Online, I came across the recently released study/survey (now in its seventh year) entitled “Insights to Action: ISBM B-to-B Marketing Trends 2012“, a report that summarizes and discusses results from a survey of academics and marketing practitioners in a broad range of B-to-B industries.  I think some of the results indicate a… Read More »