Monthly Archives: February 2011

Selling the Experience — Emerging Opportunity for Affiliate Marketing

In Alex Rampell‘s guest post at TechCrunch entitled “Say Goodbye To The Long Tail Of Product Resellers, At Least On The Internet“, he insightfully points to five (5) variables that affect consumers traditional shop at Retailer A vs. Retailer B: Price (actual price to consumer + “friction” in ordering process) Geography (proximity to consumer) Selection (do they have… Read More »

Product Experience Angle from Forrester Bodes Well for Prod Sim Marketing

I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet.  It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne Madigan. … Read More »