Category Archives: Uncategorized

Reflections on AWS Solutions Architect Exam

Tweet I’m happy to say I just passed the AWS Solutions Architect Certification Exam with an overall score of 75% (not to say that I’m thrilled with the 75% score, but I think the exam was fair). FWIW, I wanted to share a few reflections on the experience overall. To begin with, I had a lot of… Read More »

Blip on the Radar for “Selling the Experience” against Amazon

Tweet I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product… Read More »

Dedicating time to getting SimsUShare Mobile going

Tweet Apologies to all my fans out there (hi Mom!) for absence in communicating, but I’ve been working on the SimsUShare Mobile site and our Facebook page, to get things going. A lot of exciting developments as the industry is responding this is the tool they’ve been waiting for awhile! We are gearing up for… Read More »

Product Engagement as Building Block for Brand Engagement

Tweet I was reviewing some quotations I excerpted from my readings on experiential marketing, and I began to see a pattern regarding my thinking about ‘product engagement’, or engaging prospects and customers with a brand’s products. I see a lot of talk about engaging customers with the brand, but very little about getting prospects hooked… Read More »