Monthly Archives: August 2010

What Business Software Do You Use?

In my more procrastinatively-inspired moments, I reflect on the online business management tools I currently use and whether there are any all-encompassing tools that can help me reduce overall expenses.  Maybe someone out there will have a suggestion.  So here goes my list: Project management: Basecamp – the interface feels natural and customers love it… Read More »

Creating Content Specific to Customer Information Needs

I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way.  Without a clear understanding of the… Read More »

The Rise of Custom Content Development and Ultimate Convergence in Product Simulations

In BtoB Magazine‘s most recent issue (Aug 16, 2010), there are three articles by Sean Callahan on the B2B marketing trend of developing custom content: (a) “Commited to custom”, (b) “Custom programs getting larger portions of budgets”, and (c) “Makino retools marketing program with custom content”. The gist of ‘custom content’ seems to mean information for… Read More »

The Role of Product Simulations in Experiential Marketing

I had been collecting links and interesting posts about experiential marketing as it relates to product simulation, as I think about developing an e-book or white paper about product simulation advertising/product simulation marketing.  I figured I would post the links and stuff I’ve collected, to get feedback and keep the info in a central place. … Read More »