Daily Archives: August 28, 2010

Creating Content Specific to Customer Information Needs

Tweet I’ve been plowing through Joe Pulizzi’s Get Content, Get Customers (through my Droid’s Nook application, a bit tedious for books longer than about 80 pages), and I came across a statement that really knocked me out: Businesses create specific content so that customers react in a very specific way.  Without a clear understanding of… Read More »