Monthly Archives: February 2014

Sourcing the Right Content at the Right Time for Marketing

Last week, John Lane from Centerline Digital wrote an informative piece entitled “Think People Hate Marketing? Try the Right Content in the Right Place“. In short, I agree with his observations that people’s negative reaction to marketing/advertising tends to be the result of an unwelcomed disruption of the marketing material. He identifies two types of dissonance:… Read More »