Monthly Archives: April 2014

Brand storytelling engagement and Chipotle’s Scarecrow

Tweet Today, I came across a post entitled “How Powerful Brand Storytelling Can Supplant Commercials” at the Content Marketing Institute by Michael Weiss,  from figure18. I hadn’t heard much about the term ‘brand storytelling,’ but it really resonated with me because I’ve been using the term ‘interactive storytelling’ to describe my approach of using simulations… Read More »