Category Archives: storytelling

Brand storytelling engagement and Chipotle’s Scarecrow

Today, I came across a post entitled “How Powerful Brand Storytelling Can Supplant Commercials” at the Content Marketing Institute by Michael Weiss,  from figure18. I hadn’t heard much about the term ‘brand storytelling,’ but it really resonated with me because I’ve been using the term ‘interactive storytelling’ to describe my approach of using simulations and… Read More »