Monthly Archives: November 2010

Content through the Customer Lifecycle

Tweet I have been discussing as big project with a potential client regarding applying simulations and other content across what I was calling a product’s lifecycle, for example, awareness, acquisition, sales, support/training, maintenance, after market, etc. Just a few moments ago, I ran across an interesting and relevant post entitled “Marketing Content During the Customer… Read More »

Virtual ‘Tryvertising’ (aka Product Simulation Adv/Mkt)

Tweet I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”.  He attributed a definition to TrendWatching, and here’s what I pulled from their site: TRYVERTISING, which is all about consumers becoming familiar with new products by actually… Read More »

Unexpected Re-use of File object in Flex 4

Tweet I started getting more into Flash Builder/Flex 4 a few weeks ago, and all is going fine but I ran into what I believe is an odd situation: the File object being returned as the event.target from a “browseForOpen” invocation is the same over different calls.  This was throwing me off because I assumed… Read More »