Category Archives: experiential marketing

The dawn of interactive technology at events…finally!

Tweet In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made… Read More »

The Role of Product Simulations in Experiential Marketing

Tweet I had been collecting links and interesting posts about experiential marketing as it relates to product simulation, as I think about developing an e-book or white paper about product simulation advertising/product simulation marketing.  I figured I would post the links and stuff I’ve collected, to get feedback and keep the info in a central… Read More »

Successful selling by using simulations to put your prospects in their own (future) success story

Tweet I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.”  The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing… Read More »

Coming across ‘Engagement Marketing’ and ‘Experiential Marketing’

Tweet I came across the term “engagement marketing” recently through Twitter  (hey, it even has a Wikpedia page, maybe something I can create for product sim marketing once I figure out what to say!).  Through Wikipedia, then I saw an entry for “experiential marketing“. Of course anyone could have made up those pages, but the… Read More »

Settling in on ‘Product Simulation Marketing’

Tweet Coming up with the correct wording is essential for any task.  I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising.  However, I have liked those terms because they can get meaning from analogy to “simulation-based training.” I have… Read More »