Category Archives: simulation-based training

Digging into Simulation Research for Sim-Based Marketing

I am still pretty consumed with thoughts of fleshing out simulation-based marketing, or perhaps it is more appropriate as ’simulation-based advertising.’   Of course part of the process in thinking out this area is to dig into research about what makes simulations effective for training. Ever since I met Will Thalheimer of Work-Learning.com several years ago,… Read More »