Category Archives: degree of closeness

Gaming as the New Marketing? A commentary

I’m a bit late to read this post, but author Alan Moore of “Communities Dominate Brands” makes an observation in early 2007 in his post entitled “Gaming the New Marketing?“. His point is that games represent a new way to communicate with an audience, in an immersive, engaging way.  He dismisses “branded entertainment” and “product… Read More »