Selling the Experience — Emerging Opportunity for Affiliate Marketing
In Alex Rampell‘s guest post at TechCrunch entitled “Say Goodbye To The Long Tail Of Product Resellers, At Least On The Internet“, he insightfully points to five (5) variables that affect consumers traditional shop at Retailer A vs. Retailer B: Price (actual price to consumer + “friction” in ordering process) Geography (proximity to consumer) Selection (do they have… Read More »