Daily Archives: March 15, 2010

Successful selling by using simulations to put your prospects in their own (future) success story

Tweet I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.”  The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing… Read More »