Daily Archives: March 4, 2010

Can Simulations make Content Marketing for Products more Relevant?

Nice post by David Dodd of Marketing Interactions, entitled “Does Your Content Marketing Make You Different?”.

Leading off with “Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace”, David describes how our mentality as vendors still often makes us think that our customers will believe what we ourselves think is different about us. However, the reality is almost the opposite: the more we try to stand out with distinctive phrases or pitches, the more we end up inadvertently sounding exactly like our competitors.