Daily Archives: March 16, 2010

Rules of Engagement?

I was reading a post by Amber Naslund today, entitled “10 Key Engagement Metrics.” She brings up several good indicators about engaging content, and here they are…. In the opening of the post, she writes “[w]hile no single metric alone is going to be a solid indicator of how engaged your community or customers are….” I agree, but I think there is a big picture element missing from the discussion: virtually all of the metrics she articulates revolve around some form of interaction with the content