About Jonathan Kaye
Hi, I’m Jonathan Kaye, a Virgo, and co-author of Flash MX for Interactive Simulation: How to Create and Use Equipment Simulations, published by Delmar Thomson Learning in 2003. I am a technology enthusiast (really? probably couldn’t have guessed from my PhD in Computer Science) fascinated by the potential positive impact on mankind of product simulations, device simulations, equipment simulations, etc. Lately, I’ve been consumed with applications to advertising and marketing, but recognizing it’s all about training and performance improvement.
I am also the President of Equipment Simulations LLC, an award-winning software development company focused on, of all things, equipment simulations (but you could have guessed that, couldn’t you have?).
I’m happy to say I just passed the AWS Solutions Architect Certification Exam with an overall score of 75% (not to say that I’m thrilled with the 75% score, but I think the exam was fair). FWIW, I wanted to share a few reflections on the experience overall. To begin with, I had a lot of traditional… Read More »
My friend Stephen told me a story a few months ago, which went basically like this (apologies to Stephen if I’ve gotten some details wrong). He was sitting on a bench in California, at an early adult age, and trying to sort things out about life. There was another person on the bench as well. Somehow they… Read More »
Today, I came across a post entitled “How Powerful Brand Storytelling Can Supplant Commercials” at the Content Marketing Institute by Michael Weiss, from figure18. I hadn’t heard much about the term ‘brand storytelling,’ but it really resonated with me because I’ve been using the term ‘interactive storytelling’ to describe my approach of using simulations and… Read More »
Like many others in the eLearning field, I watched Michael Allen, Julie Dirksen, Clark Quinn, and Will Thalheimer present the elearningmanifesto, which, if this were a serious post, I would strongly suggest absorbing and adopting. However, such is not the case (the part about the serious post), let me spend a few minutes expounding on what I call my… Read More »
I have been working on an aviation training app with a great team at Pegasus Interactive. The app was originally done in Flash AS 2.0 using my state engine, then converted to work in AS 3.0 on iOS and AIR. One thing it does a lot of is load SWF files dynamically. We managed to get… Read More »
I wanted to write a short, quick post about a problem I was having code signing my SimsUshare app for Mac OSX. I recently updated my development machine to Mavericks, and finally got off my older dev machine completely — though this was the first time I was going to make a beta release purely… Read More »
Last week, John Lane from Centerline Digital wrote an informative piece entitled “Think People Hate Marketing? Try the Right Content in the Right Place“. In short, I agree with his observations that people’s negative reaction to marketing/advertising tends to be the result of an unwelcomed disruption of the marketing material. He identifies two types of dissonance:… Read More »
Oh, what a comedian am I. My mother (and faithful blog reader) will understand my reference to ‘left’ foot, because I am left-handed (unlike my siblings). This blog is officially attached to Equipment Simulations LLC, rather than something distinct and personal (from Jonathan Kaye) because I have represented the company for the past 13 years,… Read More »
I was asked the other day how I go about gathering project requirements. I answered that first I have to be sure I am addressing the right problem (which is not obvious, in many ways). This is analogous to the common wisdom that asking the right question can be more important than finding an answer.… Read More »
I have had a gym membership for many years, and most of my efforts to exercise and lose weight have, at best, succeeded for a few weeks. That is, until about December, 2012, when I came across the Nike+ Running app for my Android device. Now looking back 9-10 months, I can see a number of things… Read More »