Daily Archives: November 22, 2009

Is a Product Demo Simulation-Based Marketing?

Tweet I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data.  The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product… Read More »

Simulation-Based Product Marketing

Tweet Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts.  When I say “simulation” to any group of people (who will stand still… Read More »