Daily Archives: November 6, 2009

Measuring Engagement

Tweet Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media: http://econsultancy.com/blog/4887-35-social-media-kpis-to-help-measure-engagement.  As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the… Read More »