Daily Archives: November 23, 2009

Making Better Call-to-Actions with Simulation Contexts and Behavioral Tracking

Tweet Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior.  I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user.  I… Read More »