Category Archives: virtual trade show

Measuring Engagement

Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media:  As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level. Joerg from Unisfair mentions the Unisfair… Read More »

About to start virtual trade show demos

A couple of other urgent work projects took me away for a bit from the virtual trade show evaluation, but I’ve been gearing up to talk with the virtual trade show vendors. In the process, I’ve refined my questions and added a few, so here is the final list I came up with.  I’ve told… Read More »

The results are in from the virtual trade show

I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show.  Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc.  It was directly attributable to the interactive sims we had (don’t take my… Read More »