Settling in on ‘Product Simulation Marketing’

By | December 22, 2009

Coming up with the correct wording is essential for any task.  I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising.  However, I have liked those terms because they can get meaning from analogy to “simulation-based training.”

I have come to a new term which I believe is descriptive yet distinctive: product simulation marketing.  Now all that is left to do is fill out what this means!

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