Category Archives: product simulation advertising

Making Better Call-to-Actions with Simulation Contexts and Behavioral Tracking

Dynamic advertisement delivery strives to serve ads most relevant to the user’s behavior.  I feel we can develop more effective call-to-actions in a similar way by helping the user select a relevant context, and then using simulation in that context to refine our sense of what call-to-action is going to appeal to that user.  I realized… Read More »

Is a Product Demo Simulation-Based Marketing?

I was explaining to a friend today about my ideas regarding “simulation-based marketing,” and he said that in his (IT) line of work, they demonstrate their software to potential customers, using fake data.  The question becomes, “is simulation-based marketing” just another term for doing product demos? I think that at the heart of product sales… Read More »

Simulation-Based Product Marketing

Over the past few days, I have been trying to focus on what I do and where I feel me and my company’s expertise lies. I enjoy creating effective materials that use equipment simulations as part of marketing and training efforts.  When I say “simulation” to any group of people (who will stand still for… Read More »

Product simulation for cross-selling and up-selling

I just ran across an interesting blog post entitled “Measuring and Improving Cross-Sell and Upsell” at  It gives fascinating numbers and insights about existing online retailers’ current abilities to cross-sell and up-sell products.  What struck me is how well product simulation covers all of the take-away messages: “we think you’ll also love…” — by… Read More »