Daily Archives: June 18, 2010

Hard to Measure Customer Engagement? Start with Product Engagement

Tweet In “Study finds customer engagement hard to measure,” B-to-B Magazine’s Kate Maddox posts some high-level findings from a recent study from Forbes Insights about measuring customer engagement. “Customer engagement is a top priority for CMOs, but many companies are struggling to implement strategies and measure customer engagement, according to a new study from Forbes… Read More »