Daily Archives: December 22, 2009

Settling in on ‘Product Simulation Marketing’

Tweet Coming up with the correct wording is essential for any task.  I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising.  However, I have liked those terms because they can get meaning from analogy to “simulation-based training.” I have… Read More »