I just saw an interesting interview between Robert Scoble and a company called “Veeple.” They make an embeddable video player that can enhance videos with clickable links. Saying ‘clickable links’ is an understatement, but I don’t know how else to succintly describe it. One adds in pictures or Flash animations onto videos, and the process seems simple yet very flexible, along with careful consideration for back-end metrics.
Since 2005, I have been conceptualizing a new technology I call ‘uSim’ around environments for interactive advertisements and Veeple I think is the first I’ve seen that fits along that spectrum of making product advertising more interactive. I think products like Veeple are going to be the next thing, so I will be following it closely!