I was reading an interesting post entitled “The Rise of Engagement Marketing” by “Faraz” at BrandActivationIdeas.blogspot.com, and he mentioned a word I had not seen before, “tryvertising”. He attributed a definition to TrendWatching, and here’s what I pulled from their site:
TRYVERTISING, which is all about consumers becoming familiar with new products by actually trying them out.
You can read more about it over there, but I was surprised because all along with product simulations, I have been making “virtual tryvertising” (now that sounds catchy — ???). Continue reading