A few days ago, I saw an interesting infographic comparing consumer and retailer expectations, entitled “What Consumers Want from Product Video” by Invodo, of all things (surprise, surprise), a company that makes videos for product advertising. It seemed to me a bit of the cart before the horse, but I understand their perspective. I think a… Read More »
I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product experience.… Read More »
It has been quite awhile since my last post, but I was moved to add a new post because of a comment by Scott Abel (The Content Wrangler) in a piece called “Keep Your Content Marketing Strategy Ahead of the Curve: New Trends“. The questions posed to several speakers at the upcoming Content Marketing World conference was… Read More »
I was exploring the use of in-app purchases on iOS for our SimsUshare app, and the extension by Milkman Games seemed to fit the bill perfectly. I got the basics running quickly by following their instructions (read them carefully, some I skipped the first time through accidentally!). Then I ran into a big problem: the… Read More »
In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made it… Read More »
Apologies to all my fans out there (hi Mom!) for absence in communicating, but I’ve been working on the SimsUShare Mobile site and our Facebook page, to get things going. A lot of exciting developments as the industry is responding this is the tool they’ve been waiting for awhile! We are gearing up for our… Read More »
I have been working with my team on our SimsUShare Mobile project for the past while, and I’m happy to say we finally got it into the Google Play / Android Market! It’s not just a mobile app for fire service training, behind the scenes, it is a platform that has the potential for oh… Read More »
I needed to make a MovieClip run potentially at different frame rates. This is pretty easy to do, but I figured others might want example code, so I’m posting it here. I noticed over at StackOverflow, people were suggesting using the Timer class, but I think an ENTER_FRAME solution is better, especially for trying to… Read More »
I was checking out cnet.com today and right at the top was an ad for the HP TouchSmart 520t, which had a DEMO button I was eager to check out: When clicked on, the panel opened up to reveal a graphic overlaid with an animation of a hand that moved in response to my mouse.… Read More »
I really like working in FDT5 and was eager to try out mobile app development. The first test I did I had no problem, then all of a sudden, any new app was not launching, giving the error: application descriptor not found