Author Archives: Jonathan Kaye

About Jonathan Kaye

Hi, I’m Jonathan Kaye, a Virgo, and co-author of Flash MX for Interactive Simulation: How to Create and Use Equipment Simulations, published by Delmar Thomson Learning in 2003. I am a technology enthusiast (really? probably couldn’t have guessed from my PhD in Computer Science) fascinated by the potential positive impact on mankind of product simulations, device simulations, equipment simulations, etc. Lately, I’ve been consumed with applications to advertising and marketing, but recognizing it’s all about training and performance improvement. I am also the President of Equipment Simulations LLC, an award-winning software development company focused on, of all things, equipment simulations (but you could have guessed that, couldn’t you have?).

Blip on the Radar for “Selling the Experience” against Amazon

I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product experience.… Read More »

The dawn of interactive technology at events…finally!

In B-to-B Online this month, Charlotte Woolard wrote an intriguing article entitled “Best in Show: Marketers make smart investments as events industry posts gains.” The second sentence immediately got my attention: But when the company set up its booth at the Air-Conditioning, Heating, Refrigerating Exposition in Chicago last January, only one water pump made it… Read More »

Dedicating time to getting SimsUShare Mobile going

Apologies to all my fans out there (hi Mom!) for absence in communicating, but I’ve been working on the SimsUShare Mobile site and our Facebook page, to get things going. A lot of exciting developments as the industry is responding this is the tool they’ve been waiting for awhile! We are gearing up for our… Read More »

Flash ActionScript (AS3) 3.0 Making a Variable Speed MovieClip

I needed to make a MovieClip run potentially at different frame rates.  This is pretty easy to do, but I figured others might want example code, so I’m posting it here.  I noticed over at StackOverflow, people were suggesting using the Timer class, but I think an ENTER_FRAME solution is better, especially for trying to… Read More »

Category: AS3