Measuring Engagement

By | November 6, 2009

Thanks to the folks at Unisfair via Twitter, I just saw a very nice blog post about developing metrics for engagement of social media:  As my focus is on ‘product engagement’, I have been thinking about how that fits into other activities that express a viewer’s/user’s interest level.

Joerg from Unisfair mentions the Unisfair Engagement Index, an attempt to measure engagement in virtual events–another  interesting concept.  It seems like a useful endeavor to focus on a grouping of interaction opportunities — like a virtual trade show — and then distill the engaging elements.

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