Category Archives: business

Hard to Measure Customer Engagement? Start with Product Engagement

In “Study finds customer engagement hard to measure,” B-to-B Magazine’s Kate Maddox posts some high-level findings from a recent study from Forbes Insights about measuring customer engagement. “Customer engagement is a top priority for CMOs, but many companies are struggling to implement strategies and measure customer engagement, according to a new study from Forbes Insights… Read More »

Recent activities in Fire

My current focus regarding equipment simulations is in the Fire Service.  My company has created a few simulations for the leading magazine/publisher in the industry, Fire Engineering.  I really enjoy working on equipment in this industry because you can see immediately how useful the hands-on aspect can help the firefighters learn to apply equipment properly. … Read More »