Daily Archives: February 1, 2011

Product Experience Angle from Forrester Bodes Well for Prod Sim Marketing

I received a schedule for an upcoming conference (Forrester’s Marketing Forum 2011, April 5-6) presented by Forrester Research, and I was reminded several months ago of an enticing report that I have not gotten my hands on yet.  It was entitled “Let Your Product Do the Talking“, by Chris Stutzman, David Cooperstein, and Corinne Madigan. … Read More »