Daily Archives: June 28, 2010

‘Catchy’ Content with Product Sims

In “How Catchy is Your Content?“, Ardath Albee (‘Marketing Interactions’) does a nice job of presenting and discussing a few metrics one can apply to content for B2B marketing (really to anything), to ensure the content gets the right reception.  She calls the metrics “Catch Factors” (catchy!).  She defines “Catch Factors” as “the preferences and… Read More »