I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.” The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing tool… Read More »
Nice post by David Dodd of Marketing Interactions, entitled “Does Your Content Marketing Make You Different?”.
Leading off with “Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace”, David describes how our mentality as vendors still often makes us think that our customers will believe what we ourselves think is different about us. However, the reality is almost the opposite: the more we try to stand out with distinctive phrases or pitches, the more we end up inadvertently sounding exactly like our competitors.
Dave J. posted a blog entry Feb 12th on B2Blog entitled “Proof it’s not about the benefits, but your product“. Of course the title is sarcastic, but he makes several great points in regard to putting the product in front of people. Citing Anne Holland’s “Which Test Won“, Dave points out that the study showed a… Read More »
I came across the term “engagement marketing” recently through Twitter (hey, it even has a Wikpedia page, maybe something I can create for product sim marketing once I figure out what to say!). Through Wikipedia, then I saw an entry for “experiential marketing“. Of course anyone could have made up those pages, but the materials… Read More »
In my daily RSS scans, I came across a great link yesterday from Matt at Signal vs. Noise, Combining a camera review with a travelogue, which links to Craig Mod’s GF1 Field Test. The essential idea is that opposed to a traditional, clinical product review, or even a sterile, contrived “field test,” Craig took the… Read More »
It may be almost two decades since the original President Clinton’s campaign slogan, but I think it’s appropriate for today’s emphasis on engaging users. The typical talk today is on how to engage through social media, but my take is really about engaging prospects with products directly, rather than the brand as a whole. I… Read More »
Coming up with the correct wording is essential for any task. I have been uncomfortable with the terms “simulation-based marketing” and “simulation-based advertising”, because they sound like one is simulating the marketing or simulating the advertising. However, I have liked those terms because they can get meaning from analogy to “simulation-based training.” I have come… Read More »
As I was preparing for a conference call with a prospective client, I tried to boil down the kind of information I look for into a few questions. Here it goes: Why do you think prospects buy your product? Why do you think prospects buy your competitors’ products? What are the risk(s) your prospects face… Read More »
I am still pretty consumed with thoughts of fleshing out simulation-based marketing, or perhaps it is more appropriate as ’simulation-based advertising.’ Of course part of the process in thinking out this area is to dig into research about what makes simulations effective for training. Ever since I met Will Thalheimer of Work-Learning.com several years ago,… Read More »
This past Thursday, B-to-B Online hosted a virtual trade show with ON24 called “Digital Edge“. I assume it will be up in archive form shortly (and you can download his slides, or watch the talk again), but as of today it is not there yet. I toured the exhibit hall a bit but I was… Read More »