I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show.\u00a0 Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc.\u00a0 It was directly attributable to the interactive sims we had (don’t take my word for it — this was real feedback).<\/p>\n
Visitor time in our booth was over 150% of the average time spent at a booth, except for the prize booth.\u00a0 Also, we did a little experiment in which we modified our simulations from Day 1 to Day 2 and actually got real user behavior demonstrating how we can tune performance.\u00a0 I think it was a resounding success from the data point of view, and now it is time to go to potential customers with these results.\u00a0 Of course the virtual trade show is like a web site, and so a lot of what we observed in the show microcosm I think can be applied to web site behavior (of course we intend to measure that as well, and compare behavior).<\/p>\n
We’ve been talking with manufacturers who are interested in more virtual shows (some are not interested, and some publishers we understand are not convinced about the virtual show value).\u00a0 I can’t say I believe the virtual trade show is here to stay, but it does offer some interesting advantages over merely having a web site, and I think it’s a wonderful opportunity to leverage simulations.<\/p>\n","protected":false},"excerpt":{"rendered":"
I won’t leave my readership (perhaps my mother) hanging…our experiment was a complete success at the show.\u00a0 Our booth was rated #1 (or very close to #1) of all the participating exhibitors, in categories such as unique visitors, time, user ratings, etc.\u00a0 It was directly attributable to the interactive sims we had (don’t take my\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/86"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=86"}],"version-history":[{"count":1,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions"}],"predecessor-version":[{"id":87,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/86\/revisions\/87"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=86"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=86"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=86"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}