{"id":74,"date":"2010-03-16T01:37:10","date_gmt":"2010-03-16T01:37:10","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=74"},"modified":"2010-03-16T01:46:56","modified_gmt":"2010-03-16T01:46:56","slug":"rules-of-engagement","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/rules-of-engagement\/","title":{"rendered":"Rules of Engagement?"},"content":{"rendered":"

This post isn’t quite about any “rules of engagement,” though I’m surprised I haven’t seen that title used to describe an articles about engagement marketing, since it is becoming a popular topic, especially in social media circles.\u00a0 Maybe a famous blogger or company\u00a0will use it and (hopefully) credit me with thinking it up.<\/p>\n

Anyway, I was reading a post by Amber Naslund today, entitled “10 Key Engagement Metrics<\/a>.”\u00a0 She brings up several good indicators about engaging content, and here they are:<\/p>\n

    \n
  1. Comments<\/li>\n
  2. Unique commenters<\/li>\n
  3. Thread size<\/li>\n
  4. Time with content<\/li>\n
  5. Content downloads<\/li>\n
  6. Subscriptions<\/li>\n
  7. Content sharing<\/li>\n
  8. Suggestions\/Feedback\/Comments (does that count, wasn’t that #1?)<\/li>\n
  9. Spinoff content<\/li>\n
  10. Recommendations.<\/li>\n<\/ol>\n

    \u00a0<\/p>\n

    Pretty solid.\u00a0 In the opening of the post, she writes “[w]hile no single metric alone is going to be a solid indicator of how engaged your community or customers are….”\u00a0 I agree, but I think there is a big picture element that is worth emphasizing from the discussion (she did mention, but I felt could be more emphasized): virtually all of the metrics she articulates revolve around some form of interaction with the content<\/strong> (except maybe #4, but I think precisely’time with content’ is exactly where product simulations would fit as a means to deliver useful engagement metrics).\u00a0<\/p>\n

    By having a big picture concept, it can not only help to tie seemingly disparate items together, but also help us evaluate a range of additional\u00a0interactive activities that should lend themselves to being metrics of engagement (like the use of product simulations, but isn’t that an obvious comment coming from me?).<\/p>\n","protected":false},"excerpt":{"rendered":"

    I was reading a post by Amber Naslund today, entitled “10 Key Engagement Metrics.” She brings up several good indicators about engaging content, and here they are…. In the opening of the post, she writes “[w]hile no single metric alone is going to be a solid indicator of how engaged your community or customers are….” I agree, but I think there is a big picture element missing from the discussion: virtually all of the metrics she articulates revolve around some form of interaction with the content<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/74"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":4,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":77,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/74\/revisions\/77"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}