{"id":374,"date":"2013-08-06T11:31:53","date_gmt":"2013-08-06T15:31:53","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=374"},"modified":"2013-08-06T11:31:53","modified_gmt":"2013-08-06T15:31:53","slug":"an-implicit-call-for-interactive-product-simulations-from-what-consumers-want-infographic","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/an-implicit-call-for-interactive-product-simulations-from-what-consumers-want-infographic\/","title":{"rendered":"An implicit call for interactive product simulations &#8211; from what consumers want infographic"},"content":{"rendered":"<p>A few days ago, I saw an interesting infographic comparing consumer and retailer expectations, entitled &#8220;<a href=\"http:\/\/www.invodo.com\/retailers-vs-consumers-are-shoppers-video-needs-being-met-infographic\/\">What Consumers Want from Product Video<\/a>&#8221; by\u00a0<a href=\"http:\/\/invodo.com\">Invodo<\/a>, of all things (surprise, surprise), a company that makes videos for product advertising. It seemed to me a bit of the cart before the horse, but I understand their perspective. I think a better study would be &#8216;what consumers want from rich media advertising&#8217;, and I think their data supports taking advertising beyond video where needed.<\/p>\n<p>A couple of information points caught my attention, in particular:<\/p>\n<ol>\n<li>71% of consumers say that video is the best way to bring product features to life.<\/li>\n<li>65% say that seeing a product demonstrated online makes it easier to imagine themselves using the product.<\/li>\n<\/ol>\n<p>Both of these points reinforce the theme of what I&#8217;ve been writing about.<\/p>\n<p>Regarding point #1, consumers are looking for ways to bring product features to life. I think the best way to do so is to demonstrate the features in the context of realistic consumer problems (and solutions). I question whether video is truly the best, or just the best option presented to those surveyed (of course I believe the latter). If the goal is to experience product features, why assume the vicarious experience is &#8216;best&#8217;, why would consumers not prefer to experience the product themselves, with product simulation (in the context of real-world problems)?<\/p>\n<p>Regarding point #2, this observation makes no mention specifically of video. Whether or not that is an oversight, it drives the point home: consumers need to imagine themselves using the product. I think the product simulation would be a much more compelling venue because they would actually be using the (virtual) product, as opposed to simply seeing others use it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago, I saw an interesting infographic comparing consumer and retailer expectations, entitled &#8220;What Consumers Want from Product Video&#8221; by\u00a0Invodo, of all things (surprise, surprise), a company that makes videos for product advertising. It seemed to me a bit of the cart before the horse, but I understand their perspective. I think a\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.eqsim.com\/blog\/an-implicit-call-for-interactive-product-simulations-from-what-consumers-want-infographic\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[14],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/374"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=374"}],"version-history":[{"count":1,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions"}],"predecessor-version":[{"id":375,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/374\/revisions\/375"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}