{"id":24,"date":"2009-12-22T15:56:36","date_gmt":"2009-12-22T15:56:36","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=24"},"modified":"2010-02-21T15:57:17","modified_gmt":"2010-02-21T15:57:17","slug":"settling-in-on-%e2%80%98product-simulation-marketing%e2%80%99","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/settling-in-on-%e2%80%98product-simulation-marketing%e2%80%99\/","title":{"rendered":"Settling in on \u2018Product Simulation Marketing\u2019"},"content":{"rendered":"<p>Coming up with the correct wording is essential for any task.\u00a0 I have been uncomfortable with the terms \u201csimulation-based marketing\u201d and \u201csimulation-based advertising\u201d, because they sound like one is simulating the marketing or simulating the advertising.\u00a0 However, I have liked those terms because they can get meaning from analogy to \u201csimulation-based training.\u201d<\/p>\n<p>I have come to a new term which I believe is descriptive yet distinctive: <strong>product simulation marketing<\/strong>.\u00a0 Now all that is left to do is fill out what this means!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coming up with the correct wording is essential for any task.\u00a0 I have been uncomfortable with the terms \u201csimulation-based marketing\u201d and \u201csimulation-based advertising\u201d, because they sound like one is simulating the marketing or simulating the advertising.\u00a0 However, I have liked those terms because they can get meaning from analogy to \u201csimulation-based training.\u201d I have come\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.eqsim.com\/blog\/settling-in-on-%e2%80%98product-simulation-marketing%e2%80%99\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[12,11,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/24"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=24"}],"version-history":[{"count":1,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/24\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/24\/revisions\/25"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=24"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=24"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}