{"id":191,"date":"2010-10-05T22:23:59","date_gmt":"2010-10-05T22:23:59","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=191"},"modified":"2010-10-05T22:23:59","modified_gmt":"2010-10-05T22:23:59","slug":"ford-fiesta-ipad-app-sounds-like-great-product-simulation-marketing","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/ford-fiesta-ipad-app-sounds-like-great-product-simulation-marketing\/","title":{"rendered":"Ford Fiesta iPad app &#8211; sounds like great product simulation marketing"},"content":{"rendered":"<p>I read about <a title=\"Ford Fiesta iPad app\" href=\"http:\/\/www.autoguide.com\/auto-news\/2010\/09\/ford-launches-fiesta-ipad-app.html\" target=\"_blank\">this story<\/a> a few weeks ago, but I had forgotten to make mention of it in my blog (too many other things I&#8217;m working on!).\u00a0 It describes the new Ford Fiesta iPad app, which gives an interactive overview to the 2011 Ford Fiesta.<\/p>\n<p>I haven&#8217;t seen the app, but it sounds like it hits all the right notes, given the promotional quotations, like:<\/p>\n<ul>\n<li>\u201cIt\u2019s done in a simple way that iPad  users are accustomed to. It\u2019s very interactive, yet very educational at  the same time,\u201d said [Ford car marketing communications manager Thomais] Zaremba.<\/li>\n<li>One screen also details all of the  available tattoos and graphics, with viewers able to scroll through to  see the choices for themselves.<\/li>\n<\/ul>\n<p>This article doesn&#8217;t mention it, but I saw it somewhere else &#8212; apparently one can play with the center console controls.\u00a0 This is exactly the type of application that I think is great for product marketing&#8211;giving the viewer a product experience that blends aspects of purchasing decisions (configurations) with product interactivity (interactivity with features of the car), and lifestyle experiences about owning the Fiesta.<\/p>\n<p>Now, how do I connect with other companies that want to product things like this?\u00a0 I am ready to go!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I read about this story a few weeks ago, but I had forgotten to make mention of it in my blog (too many other things I&#8217;m working on!).\u00a0 It describes the new Ford Fiesta iPad app, which gives an interactive overview to the 2011 Ford Fiesta. I haven&#8217;t seen the app, but it sounds like\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.eqsim.com\/blog\/ford-fiesta-ipad-app-sounds-like-great-product-simulation-marketing\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[24,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/191"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":1,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":192,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/191\/revisions\/192"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}