{"id":132,"date":"2010-07-21T10:09:19","date_gmt":"2010-07-21T10:09:19","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=132"},"modified":"2010-07-26T13:46:10","modified_gmt":"2010-07-26T13:46:10","slug":"making-a-compelling-story","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/making-a-compelling-story\/","title":{"rendered":"Making a compelling story"},"content":{"rendered":"<p>Rick Braddy&#8217;s post about storytelling for product launches, &#8220;<a title=\"Storytelling in Product Launches\" href=\"http:\/\/conxentric.com\/blog\/2010\/01\/psychology-of-social-product-launches-%E2%80%93-part-3-storytelling\/\" target=\"_blank\">Psychology of Social Product Launches &#8212; Part 3, Storytelling<\/a>&#8221; is a quick and interesting read about using stories as part of presenting a product, rather than the typical verbiage we develop.\u00a0 The article immediately made me think about the power of case studies for marketing, which seems to me to be a more acceptable formal term than a &#8220;story.&#8221;\u00a0 I made a post a few months ago about using product simulations to <a href=\"http:\/\/www.eqsim.com\/blog\/?p=67\">enable viewers to participate in their own success story<\/a>.\u00a0 As Rick highlights, &#8220;<strong>Crafted properly, stories don\u2019t sell \u2013 they simply tell and  teach by example.&#8221; <\/strong>I would take this a step further with an interactive simulation woven into a story by saying that they can tell and <em>guide <\/em>by example.<\/p>\n<p>Another key sentence in his post is as follows:<\/p>\n<p style=\"padding-left: 30px;\">By allowing people to make up their own minds (instead of coercing them  through slick offers and time-limited deals that everyone knows are lies  concocted by marketers to get them to buy), people are much more  willing to listen to what you have to say when conveyed as an  interesting story.<\/p>\n<p>What better way to help them make up their own minds than by evoking them to interact to solve their problem(s)?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rick Braddy&#8217;s post about storytelling for product launches, &#8220;Psychology of Social Product Launches &#8212; Part 3, Storytelling&#8221; is a quick and interesting read about using stories as part of presenting a product, rather than the typical verbiage we develop.\u00a0 The article immediately made me think about the power of case studies for marketing, which seems\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.eqsim.com\/blog\/making-a-compelling-story\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/132"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=132"}],"version-history":[{"count":2,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/132\/revisions"}],"predecessor-version":[{"id":135,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/132\/revisions\/135"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}