{"id":106,"date":"2010-06-18T11:55:03","date_gmt":"2010-06-18T11:55:03","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=106"},"modified":"2010-06-18T11:55:03","modified_gmt":"2010-06-18T11:55:03","slug":"hard-to-measure-customer-engagement-start-with-product-engagement","status":"publish","type":"post","link":"https:\/\/www.eqsim.com\/blog\/hard-to-measure-customer-engagement-start-with-product-engagement\/","title":{"rendered":"Hard to Measure Customer Engagement?  Start with Product Engagement"},"content":{"rendered":"<p>In &#8220;<a title=\"Customer Engagement Hard to Measure\" href=\"http:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20100616\/FREE\/100619927\/1078\/rss01&amp;rssfeed=rss01#seenit\" target=\"_blank\">Study finds customer engagement hard to measure<\/a>,&#8221; B-to-B Magazine&#8217;s Kate Maddox posts some high-level findings from a recent study from Forbes Insights about measuring customer engagement.<\/p>\n<p>&#8220;Customer engagement is a top priority for CMOs, but many companies are  struggling to implement strategies and measure customer engagement,  according to a new study from Forbes Insights and George P. Johnson.&#8221;<\/p>\n<p>A majority (67%) of marketers polled view customer engagement as very important, but a good percentage feel their companies do a fair or poor job engaging their audiences. They view retention, sales, and revenue per customer as key metrics for customer engagement.<\/p>\n<p>I hypothesize that &#8220;product engagement&#8221;\u00a0 &#8212; using tools and methods to present products in a more interactive and  engaging way, such as via product simulation marketing &#8212; would be a big contributing factor to overall customer engagement.\u00a0 Furthermore, it may be easier to measure product engagement because of the direct relationship between what is presented and how the viewer\/customer interacts with it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In &#8220;Study finds customer engagement hard to measure,&#8221; B-to-B Magazine&#8217;s Kate Maddox posts some high-level findings from a recent study from Forbes Insights about measuring customer engagement. &#8220;Customer engagement is a top priority for CMOs, but many companies are struggling to implement strategies and measure customer engagement, according to a new study from Forbes Insights\u2026 <span class=\"read-more\"><a href=\"https:\/\/www.eqsim.com\/blog\/hard-to-measure-customer-engagement-start-with-product-engagement\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,12,15,8],"tags":[],"_links":{"self":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/106"}],"collection":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=106"}],"version-history":[{"count":1,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/106\/revisions"}],"predecessor-version":[{"id":107,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/106\/revisions\/107"}],"wp:attachment":[{"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}