Category Archives: Uncategorized

Successful selling by using simulations to put your prospects in their own (future) success story

I just saw this interesting post that excerpts “Stories that Sell”, but Casey Hibbard, or “The Power of Success Story Marketing.”  The gist of this excerpt is that “[w]e [customers] trust what others say much more than what a business itself says,” and that presenting customer experiences as case studies is a more effective marketing tool… Read More »

Can Simulations make Content Marketing for Products more Relevant?

Nice post by David Dodd of Marketing Interactions, entitled “Does Your Content Marketing Make You Different?”.

Leading off with “Being recognized as unique, different and desirable is what every company strives to achieve to stand out in their marketplace”, David describes how our mentality as vendors still often makes us think that our customers will believe what we ourselves think is different about us. However, the reality is almost the opposite: the more we try to stand out with distinctive phrases or pitches, the more we end up inadvertently sounding exactly like our competitors.