{"id":49,"date":"2009-07-20T13:38:29","date_gmt":"2009-07-20T13:38:29","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=49"},"modified":"2010-02-23T13:38:56","modified_gmt":"2010-02-23T13:38:56","slug":"building-data-dashboards-for-customers","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/building-data-dashboards-for-customers\/","title":{"rendered":"Building data dashboards for customers"},"content":{"rendered":"

I just saw a blog post on Seth Godin\u2019s blog recommending that companies build data dashboards to help track usage<\/a>.\u00a0 It is right on, and the short post is a worthwhile read.<\/p>\n

About 1 year ago, I was asked to evaluate a tech company for a significant investment, and I was so impressed with their data tracking dashboards used that it was clear they really were thinking straight about their business.\u00a0 They were managing\/selling text services in Europe, and their control center was impressive.\u00a0 They had a tracking dashboard that monitored sales close to real-time, and compared current results with historical data (and statistical deviations)\u00a0in an\u00a0easy-to-see, visual graphic.\u00a0 They could tell very quickly if problems occurred with their technology so they could take decisive action quickly.<\/p>\n

Regarding equipment simulations, a few years ago we built a simple tracking software program (SimTracker) and our clients love it \u2014 they can see in real-time how their demos or training are performing.\u00a0\u00a0Our interface is pretty simple,\u00a0but then we also let\u00a0clients download the data as CSV if they want to do more involved\u00a0analyses.\u00a0 The more savvy marketers can create a \u2018mini-focus group\u2019 by serving several versions of a\u00a0piece and seeing which performs best compared with their goals, based on real user behavior rather than what the group thinks the researchers want to hear.<\/p>\n

In\u00a0many of our industries (which tend to be around manufacturing), however, we\u2019ve found that our prospective clients sometimes don\u2019t value this because it seems web\/tech companies are not doing a good job of saying why such tracking data is useful, and how to apply it effectively in marketing campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"

I just saw a blog post on Seth Godin\u2019s blog recommending that companies build data dashboards to help track usage.\u00a0 It is right on, and the short post is a worthwhile read. About 1 year ago, I was asked to evaluate a tech company for a significant investment, and I was so impressed with their\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/49"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=49"}],"version-history":[{"count":1,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions"}],"predecessor-version":[{"id":50,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/49\/revisions\/50"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=49"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=49"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=49"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}