{"id":47,"date":"2009-08-04T13:37:38","date_gmt":"2009-08-04T13:37:38","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=47"},"modified":"2010-02-23T13:38:10","modified_gmt":"2010-02-23T13:38:10","slug":"critiquing-%e2%80%9cinstrument-maker-invests-in-3-d-demos%e2%80%9d","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/critiquing-%e2%80%9cinstrument-maker-invests-in-3-d-demos%e2%80%9d\/","title":{"rendered":"Critiquing \u201cInstrument maker invests in 3-D demos\u201d"},"content":{"rendered":"<p>I just recently saw an article by Karen Bannan at B2B-Online entitled \u201c<a href=\"http:\/\/www.btobonline.com\/apps\/pbcs.dll\/article?AID=\/20090804\/FREE\/908039982\" target=\"_blank\">Instrument maker invests in 3-D demos<\/a>\u201c.\u00a0 It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos.\u00a0 The article presents some of\u00a0the typical argument for going this route, such as cost and logistics savings.\u00a0 The important parts are clearly that this company, Malvern Instruments, is<\/p>\n<ul>\n<li>Reaching many more people than it could ordinarily do so with demo units<\/li>\n<li>Helping customers understand a sophisticated device in an easy way<\/li>\n<li>Seeing that prospects\/customers are using the online demos to gain confidence in the purchase<\/li>\n<li>Saving a lot of money.<\/li>\n<\/ul>\n<p>Regarding the particulars, Malvern Instruments is using a 3-D modeling software from Kaon Interactive, but I don\u2019t believe the results are necessarily special to that software.\u00a0 When I visited Kaon\u2019s web site, they have demos of 3-D renderings of products, but as far as I could tell, little real interaction apart from zoom, pan, and rotate.\u00a0 So much more so, then, the arguments should be for demos in which prospects, customers, and salespeople can really try out the product, in a simulated real environment.<\/p>\n<p>The article barely scratches the surface about what is possible, for example, the enhanced tracking and user behavior monitoring possibilities that can help companies understand how prospects are evaluating their products.\u00a0 Nonetheless, It\u2019s always good to see these kinds of stories because ultimately companies considering going this route want to know there are real results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I just recently saw an article by Karen Bannan at B2B-Online entitled \u201cInstrument maker invests in 3-D demos\u201c.\u00a0 It is great to see the word getting out regarding the success that companies are having who recognize the investment in online product demos.\u00a0 The article presents some of\u00a0the typical argument for going this route, such as\u2026 <span class=\"read-more\"><a href=\"http:\/\/www.eqsim.com\/blog\/critiquing-%e2%80%9cinstrument-maker-invests-in-3-d-demos%e2%80%9d\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,7],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/47"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":1,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"predecessor-version":[{"id":48,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/47\/revisions\/48"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}