{"id":371,"date":"2013-07-19T03:20:59","date_gmt":"2013-07-19T07:20:59","guid":{"rendered":"http:\/\/www.eqsim.com\/blog\/?p=371"},"modified":"2013-07-19T03:20:59","modified_gmt":"2013-07-19T07:20:59","slug":"blip-on-the-radar-for-selling-the-experience-against-amazon","status":"publish","type":"post","link":"http:\/\/www.eqsim.com\/blog\/blip-on-the-radar-for-selling-the-experience-against-amazon\/","title":{"rendered":"Blip on the Radar for “Selling the Experience” against Amazon"},"content":{"rendered":"

I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences<\/a>,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience<\/a>“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product experience. My post was triggered by\u00a0this TechCrunch article<\/a>.\"\"<\/p>\n

I think Joe Davis is spot on:<\/p>\n

\n

I bought my book at Amazon, but that was not shopping.\u00a0 It was not the experience I want when I go shopping.\u00a0 Shopping to me, and to your best customers, is a much more interesting and emotionally engaging activity.\u00a0 To be successful, you need to create an equally rich experience with your online store.<\/p>\n

In my view there are four aspects to an enjoyable shopping experience: Exploring, Feeling, Personalizing, and Sharing.<\/p>\n<\/blockquote>\n

In the teaser for the white paper download, he emphasizes the need to “[d]ifferentiate with rich interactive brand experiences.” In my post before, I was focused on the idea of providing a tool that can make such experiences, not for the high-end design shops (who are hired by big brands and can afford to make expensive one-off’s), rather, for the affiliate marketer. While I never got the chance to build the tool I talked about before, in the way I had wanted, these kinds of reminders help me to know I was on the right track–and maybe someone out there will help enable me to see my vision through.<\/p>\n","protected":false},"excerpt":{"rendered":"

I ran an interesting post and white paper from Joe Davis entitled “Beating Amazon by Creating Shopping Experiences,” which presents an idea similar to what I advanced a few years ago in “Selling the Experience“, namely that anyone trying to compete with Amazon for selling products successfully really has to focus on the product experience.\u2026 Read More »<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/371"}],"collection":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/comments?post=371"}],"version-history":[{"count":1,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions"}],"predecessor-version":[{"id":372,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/posts\/371\/revisions\/372"}],"wp:attachment":[{"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/media?parent=371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/categories?post=371"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.eqsim.com\/blog\/wp-json\/wp\/v2\/tags?post=371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}